Independent media consultancy — Australia & global
Media expertise that opens doors most brands never find.
20+ years across affiliate, premium display and exclusive publisher inventory — connecting ambitious brands to the audiences that convert.
Trusted by Cathay Pacific, Klarna, Uber, Sennheiser and others
What I do
Three ways I work
with brands.
I don't offer everything. I offer the things I'm genuinely expert in, with direct access to inventory and networks that make a measurable difference.
01
Affiliate & Performance Marketing
Affiliate marketing remains one of the most accountable channels in digital — when it's run properly. I manage the full lifecycle: strategy, network selection, publisher recruitment, tracking setup, optimisation and reporting. I've built and managed programs for some of Australia's most recognised retail and travel brands, as well as international names entering the local market.
- Program strategy and setup
- Network selection and onboarding (Commission Factory, Awin, Impact, Rakuten)
- Publisher and partner recruitment
- Ongoing optimisation and reporting
- International program expansion
02
Premium Media Planning & Buying
Not all impressions are equal. I plan and buy across premium publisher environments — contextually relevant, brand-safe, and deliberately free from the low-quality inventory that inflates most programmatic buys. Through the Zoiobi lifestyle network, your brand sits alongside the world's most trusted editorial content.
- Media strategy and planning
- Campaign setup, launch and management
- Publisher and audience selection
- Reporting and optimisation
- Third-party tracking integration
03
Exclusive Inventory Access
Some of the most valuable advertising environments in digital aren't open to everyone. Zoiobi offers select clients access to Apple News advertising inventory — one of the most brand-safe, high-attention environments in digital media. Combined with the Zoiobi publisher network, this is genuinely differentiated reach.
- Apple News advertising inventory
- Zoiobi 330+ publisher network
- HNWI and luxury lifestyle segments
- US, EMEA and APAC coverage
- Zero made-for-advertising inventory
The inventory
The publishers. The access.
The reach.
Most media buyers work with what they can get. I work with what I've built — exclusive access to premium publisher networks that genuinely move the needle for quality brands.
8.4B+
Native impressions monthly
5.3M+
Valid user clicks monthly
330+
Quality publisher sites
0
Made-for-advertising sites
Zoiobi publisher selection
Exclusive access
Apple News advertising inventory
Apple News reaches tens of millions of readers daily across iPhone, iPad and Mac — one of the world's most trusted content platforms and one of the most tightly controlled advertising environments in digital. Access is not widely available. Zoiobi is one of only a handful of global partners who can give you access to Apple News, making it possible for select clients to place brand campaigns within this high-attention environment.
Who you can reach
Audience segments across the network.
Campaigns can be targeted across 30+ predefined segments, with custom audience creation available for specific campaign goals.
Luxury Travel
High-intent travellers researching and booking premium experiences
High-Net-Worth Individuals
Affluent readers engaged with business, finance and lifestyle content
Technology Enthusiasts
Early adopters and decision-makers consuming tech editorial
Luxury Lifestyle
Fashion, culture and premium consumer audiences
Young Adults
Educated 25–40 demographic across news and culture titles
Retirement Seekers
Pre-retirees and retirees actively managing wealth and lifestyle
Family Travel
Family-decision makers planning holidays and experiences
Business Travel
Frequent business travellers and corporate bookers
Mobile App Growth & Marketing Solutions
Drive app installs & scale
user acquisition.
At Zoiobi, we specialise in performance-driven mobile app marketing and user acquisition solutions designed to maximise ROI and complement traditional digital channels. Operating globally across 70+ countries, our partner-driven network and risk-free models deliver incremental, high-value app traffic at scale.
Core capabilities
Premium In-App Traffic Network
Access highly engaged users across top-tier global app supply chains to boost reach outside standard paid channels.
Device & Carrier Partnerships
Place your app directly in front of consumers during key touchpoints — such as initial device setup and throughout the device lifecycle — via partnerships with leading OEM manufacturers and carriers worldwide.
App Store Optimization (ASO) & Search Ads
Increase organic visibility and paid user acquisition across iOS and Android with targeted Apple Search Ads (ASA) and Google Play Store advertising.
Multi-Channel Acquisition
Scale installs and post-install event conversions through social ads, programmatic buying, search marketing and lead generation.
Client feedback
What our clients say about us.
"Always provided us with high-level service and availability, and supplied tailor-made mobile app strategies, always helping us to exceed our install targets for every campaign."
— Chloe G., Head of Marketing — Klarna
"Collaborated with the team on multiple high-impact performance campaigns. Consistently delivered impressive results."
— Georgie J., Performance Marketing Lead — Uber
"Our company decided to utilise the services of Zoiobi and we were thoroughly impressed with the outcome. The results delivered by their team were outstanding and exceeded expectations."
— Chinmayee M., Performance Marketing Manager — Pizza Hut
"Exceptional outcomes from a top-tier mobile app marketing firm. Their proven track record of success is unparalleled."
— Richard D., Director — Phillips Electronics
"The kind of access and senior thinking you'd normally only get inside a large agency — without the overhead, the layers, or the account manager carousel."
— Client feedback
About
20 years in.
Still independent
by choice.
I'm Richie Phillips — founder of Zoiobi and an independent media and affiliate specialist with over two decades in the industry.
My career spans brand strategy, affiliate marketing, digital media, performance advertising and premium publisher networks. I've worked across agency, network and client-side roles, which means I understand how each part of the ecosystem works — and where the value really sits.
Over the years I've planned and managed campaigns for brands including Cathay Pacific, Klarna, Uber, Sennheiser, Hamilton Island, City Beach, Next UK, James Lane, Taking Shape and many others — across Australian and international markets.
Zoiobi exists because brands deserve direct access to senior expertise without the overhead of a large agency structure. No juniors running your account. No layers between strategy and execution. Just clear thinking, premium access and results you can measure.
Direct access matters.
The best inventory, the best publisher relationships and the best strategic thinking shouldn't sit behind an agency holding company. I've spent 20 years building the access and relationships that make a genuine difference — and I make them available to the brands I work with directly.
Accountability over volume.
I work with a select number of clients at any one time. That's deliberate. It means every brand gets senior attention, honest advice and real focus — not a share of an overloaded account team.
Premium is a standard, not an upgrade.
Every campaign I touch is placed in quality environments with real audiences. I don't compromise on inventory quality, and I won't recommend anything I wouldn't stand behind.
Get in touch
Ready to talk?
So am I.
I work with a select number of brands at a time. If you're looking for honest media expertise, premium access and results you can measure — get in touch.
Based in
Australia — working globally
A note on capacity
I keep my client list intentionally small. If you're looking for a genuine senior partner — not a junior account team — I'd love to hear what you're building.